Luméa Skin is a clean, science-backed skincare brand blending soft luxury with clinical results. They came to Velvet Syrup ready to turn Pinterest from an afterthought into a consistent traffic and sales channel.
Luméa Skin is a clean, science-backed skincare brand blending soft luxury with clinical results. They came to Velvet Syrup ready to turn Pinterest from an afterthought into a consistent traffic and sales channel.
Pin Me, Fully
Luméa Skin
Luxury Skincare
We rebuilt their Pinterest presence with a search-first strategy designed for sustainable growth. After conducting in-depth keyword research aligned with skincare concerns and purchase intent, we restructured their boards, optimized their profile, and developed branded pin templates that elevated authority while increasing saves. Every title and description was written with SEO in mind, and a consistent publishing schedule was implemented to build algorithm momentum. Within 90 days, monthly views increased by 312% and outbound clicks grew by 228%, positioning Pinterest as their second-highest traffic source. What was once passive became powerful — and, most importantly, predictable.
We rebuilt their Pinterest presence with a search-first strategy designed for sustainable growth. After conducting in-depth keyword research aligned with skincare concerns and purchase intent, we restructured their boards, optimized their profile, and developed branded pin templates that elevated authority while increasing saves. Every title and description was written with SEO in mind, and a consistent publishing schedule was implemented to build algorithm momentum. Within 90 days, monthly views increased by 312% and outbound clicks grew by 228%, positioning Pinterest as their second-highest traffic source. What was once passive became powerful — and, most importantly, predictable.
Solution
When Luméa came to us, Pinterest wasn’t necessarily broken — it was just underperforming. Despite having strong branding and high-quality products, their account lacked direction and search optimization. Pins were posted inconsistently, boards weren’t structured around keyword intent, and there was no long-term visibility strategy in place. As a result, impressions remained low, outbound clicks were inconsistent, and Pinterest wasn’t contributing meaningful traffic or sales. The platform felt disconnected from the rest of their marketing ecosystem.
When Luméa came to us, Pinterest wasn’t necessarily broken — it was just underperforming. Despite having strong branding and high-quality products, their account lacked direction and search optimization. Pins were posted inconsistently, boards weren’t structured around keyword intent, and there was no long-term visibility strategy in place. As a result, impressions remained low, outbound clicks were inconsistent, and Pinterest wasn’t contributing meaningful traffic or sales. The platform felt disconnected from the rest of their marketing ecosystem.
Problem
From Concept to Completion:
How This Project Came to Life
Taking a Deep Dive into the Creative Process
"I genuinely didn’t realize how much potential we were leaving on the table. Within a few months, Pinterest went from being irrelevant to becoming one of our top traffic sources. The strategy was intentional, the visuals were stunning, and everything finally felt aligned. It’s the first time Pinterest has felt powerful instead of confusing."
"I genuinely didn’t realize how much potential we were leaving on the table. Within a few months, Pinterest went from being irrelevant to becoming one of our top traffic sources. The strategy was intentional, the visuals were stunning, and everything finally felt aligned. It’s the first time Pinterest has felt powerful instead of confusing."
