Work With Me

Helping bold brands turn content into consistent visibility, traffic, and momentum.

Velvet Syrup was built on one belief: Pinterest isn’t just a platform — it’s a growth engine when done right. Led by Tatum Monroe, this studio blends search-driven strategy with elevated design to position creative brands where they belong — at the top of results and ahead of the competition. If you’re ready for intentional visibility instead of random posting, you’re in the right place.

Velvet Syrup was built on one belief: Pinterest isn’t just a platform — it’s a growth engine when done right. Led by Tatum Monroe, this studio blends search-driven strategy with elevated design to position creative brands where they belong — at the top of results and ahead of the competition. If you’re ready for intentional visibility instead of random posting, you’re in the right place.

our story

Not Just Pretty Pins

I’m Tatum Monroe — the strategist behind Velvet Syrup — and I don’t believe in posting just to post. I’ve always been drawn to the space where creativity meets structure. Where aesthetics aren’t just beautiful, but purposeful. Where content isn’t just seen — it performs. Early on, I noticed something most brands were overlooking: they were creating incredible content, but they weren’t building systems around it. They were chasing visibility instead of engineering it. And Pinterest? It was the most misunderstood platform of all. While everyone treated it like another social app, I saw what it really was — a search engine. A long-term traffic driver. A place where content doesn’t disappear after 24 hours, but continues working quietly in the background. That’s where I found my lane. Today, I blend scroll-stopping visuals with search-driven strategy to turn your Pinterest presence into something intentional and scalable. Every keyword is researched. Every board is positioned. Every pin has a purpose. Because growth shouldn’t rely on luck — it should be built. I work with bold, creative brands who are ready to stop guessing, stop trend-chasing, and start showing up strategically. If you’re done with random posting and ready for clarity, structure, and visibility that compounds, you’re exactly who I built this for.

I’m Tatum Monroe — the strategist behind Velvet Syrup — and I don’t believe in posting just to post. I’ve always been drawn to the space where creativity meets structure. Where aesthetics aren’t just beautiful, but purposeful. Where content isn’t just seen — it performs. Early on, I noticed something most brands were overlooking: they were creating incredible content, but they weren’t building systems around it. They were chasing visibility instead of engineering it. And Pinterest? It was the most misunderstood platform of all. While everyone treated it like another social app, I saw what it really was — a search engine. A long-term traffic driver. A place where content doesn’t disappear after 24 hours, but continues working quietly in the background. That’s where I found my lane. Today, I blend scroll-stopping visuals with search-driven strategy to turn your Pinterest presence into something intentional and scalable. Every keyword is researched. Every board is positioned. Every pin has a purpose. Because growth shouldn’t rely on luck — it should be built. I work with bold, creative brands who are ready to stop guessing, stop trend-chasing, and start showing up strategically. If you’re done with random posting and ready for clarity, structure, and visibility that compounds, you’re exactly who I built this for.

Hi, I’m Tatum Monroe

Meet the Brain Behind the Pins

Pinterest strategist • aesthetic obsessive • growth geek • turning scrolls into clicks • making your content work while you sleep

Velvet Syrup was born from frustration — and opportunity. While brands were obsessing over fast trends and fleeting engagement, Sierra noticed something different: Pinterest had longevity. Content didn’t disappear. It ranked. It resurfaced. It compounded. But most creative businesses weren’t using it strategically. They were pinning inconsistently, skipping SEO, and hoping for visibility instead of building it. So Velvet Syrup was created to change that. What started as helping a few founders optimize their accounts quickly turned into full Pinterest transformations — structured profiles, intentional content plans, and measurable growth that didn’t rely on daily posting. Today, Velvet Syrup exists to give creative brands something rare: sustainable visibility built on strategy, not luck.

Velvet Syrup was born from frustration — and opportunity. While brands were obsessing over fast trends and fleeting engagement, Sierra noticed something different: Pinterest had longevity. Content didn’t disappear. It ranked. It resurfaced. It compounded. But most creative businesses weren’t using it strategically. They were pinning inconsistently, skipping SEO, and hoping for visibility instead of building it. So Velvet Syrup was created to change that. What started as helping a few founders optimize their accounts quickly turned into full Pinterest transformations — structured profiles, intentional content plans, and measurable growth that didn’t rely on daily posting. Today, Velvet Syrup exists to give creative brands something rare: sustainable visibility built on strategy, not luck.

How Velvet Syrup Came to Life

At Velvet Syrup, everything we do is guided by intentionality, boldness, and balance. Every pin, board, and strategy is purpose-driven, designed to stand out while performing beautifully. We believe growth should be sustainable, not just a viral spike, and that aesthetics and performance should always go hand in hand. Most importantly, we make Pinterest fun, approachable, and unapologetically feminine — because building your visibility shouldn’t feel like a chore, it should feel like a creative superpower.

At Velvet Syrup, everything we do is guided by intentionality, boldness, and balance. Every pin, board, and strategy is purpose-driven, designed to stand out while performing beautifully. We believe growth should be sustainable, not just a viral spike, and that aesthetics and performance should always go hand in hand. Most importantly, we make Pinterest fun, approachable, and unapologetically feminine — because building your visibility shouldn’t feel like a chore, it should feel like a creative superpower.

Values

To see a world where Pinterest is no longer “just another social media platform,” but a powerful, accessible tool for growth, creativity, and brand authority. Velvet Syrup exists to elevate the way brands use Pinterest, turning it into a dependable channel for traffic, visibility, and connection — one scroll-stopping pin at a time.

To see a world where Pinterest is no longer “just another social media platform,” but a powerful, accessible tool for growth, creativity, and brand authority. Velvet Syrup exists to elevate the way brands use Pinterest, turning it into a dependable channel for traffic, visibility, and connection — one scroll-stopping pin at a time.

Vision

To help bold, creative brands take Pinterest seriously — without the stress. I create strategies, designs, and systems that turn content into consistent visibility, long-term traffic, and tangible growth. My mission is to make Pinterest approachable, intentional, and undeniably effective, so brands can focus on what they do best while their presence quietly grows in the background.

To help bold, creative brands take Pinterest seriously — without the stress. I create strategies, designs, and systems that turn content into consistent visibility, long-term traffic, and tangible growth. My mission is to make Pinterest approachable, intentional, and undeniably effective, so brands can focus on what they do best while their presence quietly grows in the background.

Mission

Get Started Today

Anyone can create a cute pin. I build systems that drive traffic. At Velvet Syrup, every board, keyword, and design choice is intentional — built to increase visibility, clicks, and conversions over time. You’re not just getting content; you’re getting strategy that works long after it’s published.

Anyone can create a cute pin. I build systems that drive traffic. At Velvet Syrup, every board, keyword, and design choice is intentional — built to increase visibility, clicks, and conversions over time. You’re not just getting content; you’re getting strategy that works long after it’s published.

Strategic Pinterest management designed for long-term, sustainable growth.

Because Pretty Isn’t Enough

our why

Kind Words

— Lila Monroe,
Brand Strategist

"I can’t believe how much traffic my Pinterest account started driving in just a few weeks. Tatum didn’t just design pretty pins — she built a strategy that actually works. My visibility has never been higher!"

"I can’t believe how much traffic my Pinterest account started driving in just a few weeks. Tatum didn’t just design pretty pins — she built a strategy that actually works. My visibility has never been higher!"

— Harper Lee,
Creative Coach

"Velvet Syrup transformed my Pinterest from random posting chaos into a growth machine. Every board, every pin, every description feels intentional and aligned. I finally feel like my content is working for me, not the other way around."

"Velvet Syrup transformed my Pinterest from random posting chaos into a growth machine. Every board, every pin, every description feels intentional and aligned. I finally feel like my content is working for me, not the other way around."

— Maya Sinclair, Lifestyle Blogger

"I’ve worked with a lot of social media managers, but Sierra’s approach is different. It’s strategic, aesthetic, and totally results-driven. My engagement and saves have skyrocketed, and it feels effortless on my end!"

"I’ve worked with a lot of social media managers, but Sierra’s approach is different. It’s strategic, aesthetic, and totally results-driven. My engagement and saves have skyrocketed, and it feels effortless on my end!"

WITH us

Stop posting. Start growing. Let’s do this.

Stop posting. Start growing. Let’s do this.

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